Marken- und Wettbewerbsrechte bei Suchmaschinenoptimierung und Search Engine Advertising (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Bachelorarbeit aus dem Jahr 2015 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 1,7, Hochschule Wismar, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit besteht darin, festzustellen, ob in der Schaltung einer Google-„AdWords“-Anzeige mit den Keywords eines Mitbewerbers eine Rechtsverletzung vorliegt und, wenn ja, wie dagegen vorgegangen werden kann und welche Rechtsfolgen entstehen können. Ermöglicht werden soll auch eine leichtere Beurteilung weiterer Problemstellungen im Zusammenhang mit rechtlich relevanten Maßnahmen im Bereich Online-Marketing.

Aufgrund vieler noch bestehender Unklarheiten in der digitalen Welt, lassen sich oftmals schwer Fehler vermeiden, welche dann zu Abmahnungen und Streitigkeiten führen. Hierzu werde ich auch auszugweise, auf andere Marken- und Wettbewerbsrechte eingehen, welche es beim Online-Marketing zu beachten gilt.

Marken- und Wettbewerbsrechte bei Suchmaschinenoptimierung und Search Engine Advertising (German Edition) by Katrin-Nicole Meier

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