Strategische Handlungsoptionen für forschende Pharmaunternehmen (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Akademische Arbeit aus dem Jahr 2007 im Fachbereich VWL - Gesundheitsökonomie, Note: 1,0, Universität Bayreuth, Sprache: Deutsch, Abstract: Diese Arbeit gibt einen Überblick über die wichtigsten Strategien forschender Pharmaunternehmen, um aktuellen Herausforderungen wirkungsvoll zu begegnen. Die Analyse der strategischen und operativen Antworten wird in drei Teilen vorgenommen: ausgewählte Unternehmensstrategien, produktbezogene Strategien bzw. spezielle Marketing-Modelle sowie patientenbezogene (kundenbezogene) Strategien.
Aus dem Inhalt:
Fokussierung auf Kernkompetenzen,
Fusion und Übernahme,
Strategische Maßnahmen vor und nach dem Ablauf des Patentschutzes,
Innovatives Beziehungsmarketing.

Strategische Handlungsoptionen für forschende Pharmaunternehmen (German Edition) by Christine Richter

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