Consumer Behaviour in Sport and Events (Sports Marketing) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:

• A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour


• A basis for the development of marketing actions useful in sport and related business, community and government sectors


• A comprehensive understanding of how individuals associate themselves with sport and event products and services


• A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events


• A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.

Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Consumer Behaviour in Sport and Events (Sports Marketing) by Daniel Funk, Kostas Alexandris, Heath McDonald

From reader reviews:

Jon McKibben:

Have you spare time for a day? What do you do when you have much more or little spare time? Yes, you can choose the suitable activity to get spend your time. Any person spent all their spare time to take a walk, shopping, or went to often the Mall. How about open or read a book titled Consumer Behaviour in Sport and Events (Sports Marketing)? Maybe it is to become best activity for you. You realize beside you can spend your time along with your favorite's book, you can cleverer than before. Do you agree with it is opinion or you have some other opinion?

Rose Warfield:

The book Consumer Behaviour in Sport and Events (Sports Marketing) can give more knowledge and information about everything you want. Why must we leave the great thing like a book Consumer Behaviour in Sport and Events (Sports Marketing)? Several of you have a different opinion about guide. But one aim this book can give many information for us. It is absolutely proper. Right now, try to closer with your book. Knowledge or data that you take for that, you are able to give for each other; you are able to share all of these. Book Consumer Behaviour in Sport and Events (Sports Marketing) has simple shape however you know: it has great and massive function for you. You can appear the enormous world by start and read a reserve. So it is very wonderful.

Katie Johnson:

Now a day those who Living in the era wherever everything reachable by talk with the internet and the resources inside can be true or not demand people to be aware of each details they get. How individuals to be smart in obtaining any information nowadays? Of course the solution is reading a book. Looking at a book can help individuals out of this uncertainty Information mainly this Consumer Behaviour in Sport and Events (Sports Marketing) book because this book offers you rich details and knowledge. Of course the information in this book hundred % guarantees there is no doubt in it you know.

Kari Hughes:

The book untitled Consumer Behaviour in Sport and Events (Sports Marketing) contain a lot of information on the item. The writer explains your ex idea with easy technique. The language is very straightforward all the people, so do not necessarily worry, you can easy to read this. The book was written by famous author. The author brings you in the new age of literary works. It is possible to read this book because you can read on your smart phone, or model, so you can read the book within anywhere and anytime. In a situation you wish to purchase the e-book, you can open their official web-site and also order it. Have a nice learn.