Industrial Design, Competition and Globalization Book PDF, ePub eBook

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Book Descriptions:
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Industrial Design, Competition and Globalization by Rusten, Bryson

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