Sport Marketing Book PDF, ePub eBook

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Book Descriptions:

Sport Marketing, Third Edition, has been thoroughly updated with a comprehensive ancillary package, new examples from the field, and the latest information about marketing in the burgeoning sport industry.

Significant updates to the new edition include a new chapter on branding, an expanded chapter on research in sport marketing, and an updated final chapter on the future of sport marketing. The distinguished authors’ use of real-world examples and engaging writing style will help students and practitioners understand the foundations of sport marketing and how to effectively use those foundations in real-world settings.

Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Sport Marketing by Bernard J. Mullin, Stephen Hardy, William A. and Sutton

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