Digitales Publishing am Beispiel von WoodWing (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2011 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Frankfurt früher Fachhochschule, Sprache: Deutsch, Abstract: „Die Verlage stecken mitten in einer technischen Revolution. Ist heute noch Papier das vorrangige Trägermedium der Nachrichten- und Verlagsbranche, werden es morgen Flachbildschirme sein“. Diese Aussage tätigte Shantanu Narayen, Vorstandsvorsitzender von Adobe Systems, in einem Interview in der Frankfurter Allgemeinen Zeitung (FAZ). Diese Veränderung im Publishing Markt bietet Softwarehäusern wie Adobe und WoodWing große Wachstumschance. Ihre Produkte sind auch für das digitale Publishing vorbereitet. Viele Verlage, Werbe- und Marketingunternehmen müssen ihre Geschäftsmodelle neu ausrichten. Die Inhalte müssen vom Papier auf den Bildschirm wandern oder parallel verfügbar sein.
In dieser Seminararbeit wird das Thema digitales Publishing am Beispiel des Unternehmens WoodWing betrachtet. WoodWing hat dazu mehrere Softwareprodukte auf den Markt gebracht. Diese fallen in die Softwarekategorie Enterprise Content Management (ECM). In Kapitel 2 werden einige vom Autor als wichtig erachtete Begriffe definiert. Kapitel 3 legt die Grundlagen für Kapitel 4. Dort wird der Vorgang zum Erstellen eines digitalen Magazins beschrieben. Ein Resümee zieht der Autor in Kapitel 5.

Digitales Publishing am Beispiel von WoodWing (German Edition) by Alexander Schaaf

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