Riches in Niches: How to Make It Big in a Small Market Book PDF, ePub eBook

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Book Descriptions:
Why do some financial advisors wind up making millions on TV
giving investment advice while others labor in obscurity? How do some
attorneys land regular columns in prestigious trade publications? Where do
those speakers who give the annual address at industry conventions come
from? What is the secret reason that a select few service professionals
enjoy high-profile, high-prestige, and high-paying status as "experts" in
their fields?



More importantly, can the rest of us do it? Susan Friedmann answers a
resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small
Market, Friedmann explores the multiple factors that separate the
"experts" from the service professionals who may have identical--if not
better--skills, but whom no one has ever heard of.


You will learn:

* Why positioning yourself as an Expert in a Niche--a sweet spot
known as a nichepreneur--is the most surefire route to success any
service professional could want.

* The GEL Formula: Friedmann's proven technique that shows service
professionals how to find the professional niche that makes the best
use of their skills while yielding maximum profit.

* The Seven Secrets nichepreneurs need to know to create, claim, and
benefit from their Expert Identity.

* Creative ways to create secondary, even tertiary, income streams
capitalizing on the benefits of "Being the Expert."

Riches in Niches: How to Make It Big in a Small Market by Susan A. Friedmann

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