Guía de acceso rápido a Google Adwords (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Guía de acceso rápido a Google AdWords resume los antecedentes de Google, devela los secretos que existen detrás de la publicidad “pago por clic” y de lo que se vende por Internet, y da consejos esenciales para crear una gran campaña. Cuenta con estudios de caso actuales y consejos esenciales para desarrollar habilidades comerciales, y aborda:

- cómo crear una cuenta

- los secretos de qué se vende por Internet

- cómo redactar sus anuncios con eficacia

- cómo pagar lo mínimo por las palabras más populares

- cómo realizar un seguimiento de las ganancias

- cómo evitar los errores más comunes

Para quienes no sean unos genios de la informática y deseen participar, este libro les muestra cómo investigar, preparar y manejar su propia campaña de AdWords y le brinda las herramientas y la confianza para poder explicárselo a los demás.

Mark Harnett ha tenido un papel clave en la creación y el desarrollo de negocios en Internet y en campañas de marketing de búsqueda en los inicios de muchas pequeñas empresas. Ubicado en Silicon Valley, ha construido y lanzado anuncios online y productos de generación de oportunidades. En la actualidad, Mark trabaja en IMVU.com (red social y mundo virtual en 3D), y durante el año pasado ha conseguido duplicar la cantidad de clientes rentables.

Guía de acceso rápido a Google Adwords (Spanish Edition) by Mark Harnett

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