The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed Book PDF, ePub eBook

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Book Descriptions:

Any size business can benefit from public relations. You can gain
attention for your own small business and help build your company's
credibility and brand . . . if you know the tricks of the trade.

The Little Book of Big PR gives you essential advice on how to
use public relations effectively as a business-building tool, whether
you're an established company or a cost-conscious start-up. Drawing on
the expertise gained during her long career in public relations,
Jennefer Witter shares simple, smart, and budget-friendly methods for
getting your business noticed. The book concisely covers the seven key
elements of public relations, including:

Self-Branding: Communicate who you are, what you do, and how you
differ from others, highlighting your own uniqueness to give you a
distinct advantage over your competition. Media Relations:
Working with the press involves targeting the right outlets, in exactly
the right way. This book tells you how to craft a perfect pitch, when to
follow up, and what not to do when dealing with reporters. Social
Media: Find out which social media are most effective for small
business owners; what to post and where; and how to integrate social
media into your strategy to widen your audience, and ultimately, the
opportunity to generate additional revenue. And more . . .

The book features quick tips on key topics including networking,
speaking engagments, and how to select a PR agency---should you choose
to work with one. The book also includes real-world case studies and
sample content (such as media pitches) to use as-is or to modify to fit
your own specific needs.

As an entrepreneur, you need every helpful tool you can get your hands
on! Now you're armed with the very same tactics the PR pros use, giving
you the expert guidance you need to help grow your business to new,
attention-getting heights.

The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed by Jennefer WITTER

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