Shakespeare, Einstein, and the Bottom Line Book PDF, ePub eBook

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Book Descriptions:

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.

Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

Table of Contents:

Introduction: The New U

Part I: The Higher Education Bazaar
1. This Little Student Went to Market
2. Nietzsche's Niche: The University of Chicago
3. Benjamin Rush's "Brat": Dickinson College
4. Star Wars: New York University

Part II: Management 101
5. The Dead Hand of Precedent: New York Law School
6. Kafka Was an Optimist: The University of Southern California and the University of Michigan
7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration, University of Virginia

Part III: Virtual Worlds
8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges
9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology
10. The British Are Coming-and Going: Open University

Part IV: The Smart Money
11. A Good Deal of Collaboration: The University of California, Berkeley
12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley
13. They're All Business: DeVry University

Conclusion: The Corporation of Learning

Notes
Acknowledgments
Index

Reviews of this book:
An illuminating view of both good and bad results in a market-driven educational system.
--David Siegfried, Booklist

Reviews of this book:
Kirp has an eye for telling examples, and he captures the turmoil and transformation in higher education in readable style.
--Karen W. Arenson, New York Times

Reviews of this book:
Mr. Kirp is both quite fair and a good reporter; he has a keen eye for the important ways in which bean-counting has transformed universities, making them financially responsible and also more concerned about developing lucrative specialties than preserving the liberal arts and humanities. Shakespeare, Einstein, and the Bottom Line is one of the best education books of the year, and anyone interested in higher education will find it to be superior.
--Martin Morse Wooster, Washington Times

Reviews of this book:
There is a place for the market in higher education, Kirp believes, but only if institutions keep the market in its place...Kirp's bottom line is that the...

Shakespeare, Einstein, and the Bottom Line by David L. KIRP

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